Taktile is grounded in the idea that design should be simple, playful, and human.
Play is older than culture, and everyday objects can become social triggers. Taktile brings together functionality and play into a brand image that facilitates interaction with the user at the center of the solution.
Naming
The name Taktile evokes the three core dimensions of the product:
Materiality, reflected in the sound of wood striking against itself, “Tak.”
Modularity, suggested by “Tile,” referencing the interlocking logic of ceramic tiles.
Experience, particularly the sense of touch.
In this way, the visual identity incorporates typographic features that reinforce its brand personality: dynamic, approachable, and transparent.
