In a context shaped by the ongoing crisis in the agricultural sector, urban consumption of fresh produce per capita continues to decline. In supermarkets, many consumers routinely choose fruits and vegetables that are out of season, losing their connection with the land and the natural cycles that sustain it.
Yayapp positions itself as a digital ecosystem that bridges tradition and technology, helping users make better choices without sacrificing convenience. The name itself comes from yaya, the Spanish word for grandmother, a figure that embodies inherited knowledge, care, and a deep understanding of food and its cycles.
Encouraging long-term change
Yayapp goes beyond solving an immediate functional need. By integrating learning, community, and motivation mechanisms, the project seeks to generate long-term behavioral change. Achievements, shared progress, and informative content transform individual actions into a collective experience, reinforcing commitment and continuity.
UX/UI and production: Alba Rivero, Nuria Medina, Isabel Ruiz, Ana María López.
Puedes ver el prototipo en este link
