Print, Promotional and OOH project presented to The Young Ones awards 2024.
Art Direction and Production: Anama López, Alba Rivero, Nuria Medina.
Models: Javi Álvarez, Alba del Fuego, Ainara Orgáz, _c.lill
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Get Caught Yellow-Handed
We don’t want to be told what to do. We want to do it without remorse, without regrets. We want to share it with the world. Velveeta’s latest campaigns have demonstrated the power of living life our own original way, making little pleasures accessible for everyone. We’ve brought this perspective together with a classic fashion trend that is now getting relevant again. Our yellow gloves embody the thrill of eccentricity and audacity through the lens of La Dolce Velveeta, while complying to the subversive spirit of Gen Z to make ordinary moments extraordinary. "Gloves Up" isn't just a slogan – it's a rallying cry.
